Netflix has come-up with a unique mobile users attraction plan where it has started a weekly mobile-only plan for Rs 65 — the lowest ever cost it has offered its services in, exclusively in India. The mobile-only plan allows users to watch content on
just one smartphone or tablet screen at a time, according to media reports last week.
The new plans appearing on Netflix India’s website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan (two screens allowed) for Rs 165, and ultra plan for Rs 200 (four screens in 4k).
However, the mobile-only plan does not support shows in HD or 4K quality.
Despite bringing what seems to be the most affordable plans, Netflix still remains the most expensive over-the-top (OTT) content streaming platform in India.
Other OTT players like Amazon Prime Video and Hotstar Premium charge Rs 199 each per month with added benefits.
Being the world’s second-largest smartphone market with cheapest data rates, India has become a major focus point for international content and music streaming platforms.